In their coveted New Product Award 2013, The Grocer has recognised Tilda Vintage Basmati as an exceptional product, as it is announced as the Finalist of The Rice, Pasta & Pulses category, second only to Tilda Limited Edition British Curry Rice.

A comprehensive panel of consumers and industry experts, working alongside Cambridge Market Research, commended Tilda Vintage Basmati for its outstanding flavour, quality and category innovation.