A fair price for farmers
We recognise that the only way to ensure a sustainable future for Basmati is to ensure that Basmati farmers receive a good price for their rice. If farmers don’t get a fair price, they may switch to other types of rice or grow different crops altogether.
To this end, for the last 40 years Tilda has had a long-standing commitment to fair prices for Basmati farmers. All Basmati is purchased at open, transparent auction. The farmer is not obliged to accept the final hammer price and can put the Basmati up for auction again. This means that farmers always receive a good return for their high-quality crop.