Everyone's a Winner With Tilda £Millions

Everyone’s a Winner With Tilda

Tilda’s “Bag £millions” promotion is seeing a rice rush across the UK. Some entrants have already won two cash prizes. Even if you aren’t lucky enough to bag a cash prize you still get to enjoy the world’s finest Basmati, what a winning combination. Tilda’s “Bag £millions” has already received thousands of entrants and many […]


Many Happy Returns!

Over 1.1m new Tilda consumers Over 1.1 million new buyers have bought into the Tilda range in the last 18 months* Tilda has achieved its highest ever penetration levels at 18.5%* Tilda Steamed Basmati is growing more than 4 times the Ready to Heat category in terms of value (+24& YOY) and more than 5 […]

The Number 1 Brand

The Number 1 Brand*

Tilda continues to lead the Dry Rice market with a 43% share of all branded sales and is growing faster than the market at 21%. Tilda is the Number 1 brand in Boil in the Bag Basmati accounting for 60% of all branded sales. Tilda Steamed Basmati, now a £20m+ brand, leads the RTH category […]

Win a special zoo adventure for all the family

Win A Special Zoo Adventure For All The Family

Win a trip to the Zoo! To celebrate the launch of the NEW Tilda Kids range you can win a special family trip to the zoo. To enter and be in with a chance of winning, your little ones are invited to get creative and make-up an adventure story about Tilli and friends. Visit the competition page for […]


Tilda comes first in independent survey

We are delighted to announce: Tilda Pure Basmati has come first in an independent survey by the Foundation for Product Testing (Stiftung Warentest, Germany). More than 30 Basmati rice brands were tested by the experts, who concluded: ‘Tilda Pure Basmati Rice stands out from all the other rice in terms of taste.’ The full report […]